Momo is a statue who scares children in text messaging apps such as “Whatsapp” and “Facebook”. Momo was first known in 2018 world wide and has harmed people. The Momo challenge became a worldwide challenge phenomenon in 2018 after an Indonesian newspaper reported that it has caused a 12 year old girl to kill herself. Momo has performed a series of dangerous tasks including violent attacks, self harm and suicide. Momo has been a concern and distress towards to children and was primarily driven by media reports rather than as a result of “Momo” leading children’s charities to view warnings against the alleged phenomenon as causing more harm than good by leading to a self-fulfilling which may encourage children to look up violent material on the Internet. The Momo challenge has gained the public’s attention in July 2018, when it was noticed by a YouTuber. Momo has been a target to teenagers, people presenting themselves as a character named “Momo” on WhatsApp messages try to convince people to contact them through their cell phone. Momo is being inserted into seemingly innocuous YouTube and YouTube Kids videos about Peppa Pig and Fortnite; these claims were repeated by the group National Online Service. In response to reports, YouTube has said that it has "not received any links to videos showing or promoting the Momo challenge on YouTube" but permits news stories and videos intended to raise awareness of and educate against the alleged phenomenon. The website has demonetised all videos mentioning Momo, including those of news organisations, saying such content violates its advertiser-friendly content guidelines. It has also placed advisory warnings on some Momo videos alerting viewers of "inappropriate or offensive" content. The Momo challenge has spread across the World. The Momo Challenge was first indicated on August 29,2018 in India. After being alerted by a youth who received a Momo Challenge invitation, police in West Bengal issued a warning, and the cybercrime unit has opened an investigation. In France, a group at the State Department was reviewing the situation daily in late July 2018. A complaint was filed on November by a father whose son has committed suicide. Mexican authorities investigating Internet crimes distributed detailed information to parents about the methods of the scheme. They suspect it has spread through a Facebook group frequented by young people. They warned those caught in the scheme risked self-harm, hacking extortion. The Colombian police have not confirmed news reports linking the death of two youths in Barbosa to the Momo Challenge in early september.
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